If you've been to Sally Beauty lately, then I'm pretty sure you've seen them. That row of white and neon green bottles with black text — All About Curls.
And if you're like me, then you've probably wondered a few things:
- Do they really work?
- Are they as good as or better than DevaCurl?
- There's a huge price gap — what's the catch?
I've got all the answers for you here, and then some! Get ready for a full breakdown of each All About Curls product — including ingredient overview, comparison to DevaCurl, product performance, and more. There's even a video below where I show how All About Curls products compare to their exact DevaCurl counterparts.
But to answer those three questions up front:
- Yes. Yes, they do. And quite darn well, too. In fact, I've already been to Sally's to stock up on a few of my new faves (keep reading to find out which ones). Performance-wise, I'm beyond shook.
- In my humble opinion, All About Curls runs circles around DevaCurl. There's quite literally no comparison. See for yourself in the video below.
- To be honest, you're paying for a name and marketing hype (not special ingredients). DevaCurl has been in the textured hair space for a minute, and by establishing themselves as "experts" (salon and products), they've been able to build a cult-like following of curly girl loyalists. Their fans have proven over and over again they'll pay at a $24+ price point with no issue. I can't knock the hustle — you can do that when you've got a strong brand, loyal following, and seemingly endless roster of influencers to choose from. But as you'll see in this blog post and video, more expensive or more popular doesn't always mean better.
For fair comparison's sake, I chose to put All About Curls up against the "Original" DevaCurl products. I know they've got the Decadence line which is supposed to cater more to my hair texture(s), but I wanted to see a fair fight — OG to OG. And I'll have y'all know, I spent SEVENTY FIVE WHOLE DOLLARS on these products, just for this head-to-head battle:
Yes. One sampler kit, one travel-sized product (Ultra Defining Gel), and one jar of deep conditioner hit for a whole $75. But I digress.
Since All About Curls has 8 products, I'll cover the details and results across two blog posts and two videos. Ready for the deets? Let's get started!
Note: This blog post contains affiliate links for Sally Beauty. If you decide to purchase any products mentioned in this blog post from Sally Beauty using my links, I earn a small commission. It costs you nothing, but helps me out a great deal. Sis has a wedding to pay for in 2020!
Yes. One sampler kit, one travel-sized product (Ultra Defining Gel), and one jar of deep conditioner hit for a whole $75. But I digress.
Since All About Curls has 8 products, I'll cover the details and results across two blog posts and two videos. Ready for the deets? Let's get started!
Note: This blog post contains affiliate links for Sally Beauty. If you decide to purchase any products mentioned in this blog post from Sally Beauty using my links, I earn a small commission. It costs you nothing, but helps me out a great deal. Sis has a wedding to pay for in 2020!
Lo-Lather Cleanser
Cost
$9.99 - $10.99 for 15oz (I find that online, All About Curls tends to be about $1 cheaper than in-store)
Where to Buy
Sally Beauty (online and in store)
Protein Free?
No. Contains hydrolyzed soy protein.
Curly Girl Friendly?
Yes* — as a DevaCurl competitor, All About Curls products are free of harsh sulfates and silicones.
*Note: Select products in the All About Curls collection contain trace amounts of isopropyl alcohol. Isopropyl alcohol is a common solvent for the conditioning agent behentrimonium chloride. As a solvent, the majority of the isopropyl alcohol flushes out during processing. At the time of packaging, it is present at a low, insignificant level. However, as a measure of transparency, Zotos Professional includes isopropyl alcohol on their ingredient list — whereas other brands who may use it as a solvent in behentrimonium chloride may not. Because it is present at such a minor concentration, it does not cause any dryness or damage, and has no impact on hydration, moisture, or frizz-fighting abilities in the All About Curls collection.
Active Ingredients
- Water
- Sodium Methyl 2-Sulfolaurate: Biodegradable, plant-based anionic surfactant commonly derived from coconut.
- Cetyl Betaine: Antistatic, hair conditioning agent that gently cleanses, boosts foam production, and controls viscosity (thickness) in products.
- Disodium 2-Sulfolaurate: Mild, non-drying cleanser derived from coconut oil.
- Phenoxyethanol: Preservative and fragrance ingredient.
- Hydrolyzed Jojoba Esters: Hair and skin softening agent derived from essential fatty acids of the jojoba plant.
The Good
If you've been a reader/social media friend of mine for any length of time (or followed along with the Natural Hair 101 series), then you know that a clean hair and scalp is essential to any successful natural hair style — especially the wash and go.
The Lo-Lather Cleanser doe not disappoint at all — in fact, it's rapidly rising to become one of my go-to shampoos. It's great at removing buildup, not at all harsh, and even has some slip — making it the perfect addition to a wash day where you may need more than a co-wash, but not quite the power of a clarifying shampoo. The Lo-Lather Cleanser left my hair shiny, soft, smooth, and started the de-frizzing process, which is all a win in my book.
The Bad
Quite literally, nothing. An all-around solid shampoo!
The Bottom Line | DevaCurl Comparison
As far as comparing it to DevaCurl Low Poo, I wasn't able to take them head-to-head — my local Ulta was out of stock. A cursory glance of active ingredients show that both Lo-Lather Cleanser and Low Poo use similar coconut-based gentle surfactants. I'd still give the upper hand to All About Curls in this round though; the Lo-Lather Cleanser is packed with nourishing ingredients like coconut oil, marula oil, shea butter extract, sweet almond, and honey.
Want a curly girl method-friendly shampoo that won't break the bank? Well, here ya go. By comparison, DevaCurl Low Poo is $24 for 12oz. 🙃
No-Lather Cleanser
Cost
$9.99 - $10.99 for 15oz
Where to Buy
Sally Beauty (online and in store)
Protein Free?
No. Contains hydrolyzed soy protein.
Curly Girl Friendly?
Yes — see note on Lo-Lather Cleanser for more details.
Active Ingredients
- Water
- Cetearyl Alcohol: Fatty alcohol and emollient conditioner known for giving products a creamy, thick texture and feel.
- Decyl Glucoside: Natural, non-ionic surfactant created using a combination of plant-based fatty alcohols and glucose. It's mild, gentle, and does not dry out the hair or skin.
- Hydroxypropyl Starch Phosphate: Plant sugar-based starch designed to enhance product texture and emulsify (mix) ingredients.
- Behentrimonium Chloride: Quaternary ammonium compound and close cousin of cetrimonium chloride. Also penetrates the hair, conditions, and acts as an anti-static and anti-microbial agent.
- Ceteareth-20: Emulsifier derived from fatty alcohols used to blend and evenly disperse oil and water throughout a formula.
The Good
Omg where do I begin?! Seriously, this bottle is a lifesaver. The very first time I used it, I was coming off of an 11-day old wash and go that was parched and beyond tangled. The No-Lather Cleanser immediately began melting my tangles away, making quick work of my hair that was in dire need of moisture and tlc. It works fantastic as a standalone co-wash, or as a detangler ahead of using the Lo-Lather Cleanser.
In many ways, it reminds me of my fave Be Clean from Be Kekoa. There are a few differences, but overall, the No-Lather Cleanser is a solid, effective co-wash.
 |
| My All About Curls reaction.... |
The Bad
I love when co-washes have that minty tingle to them — for no other reason than that I just enjoy the cooling sensation. The No-Lather Cleanser doesn't contain any minty cooling ingredients, and that's literally the only thing wrong with it. But also — this is a preference, and by no means a deal breaker.
The Bottom Line | DevaCurl Comparison
Alllllright, I'm just gonna come out and say it: DevaCurl's Original No-Poo is wack. The All About Curls No-Lather Cleanser blows it out of the water when it comes to slip, detangling, and the overall feel of my hair after rinsing. Even though they mirror each other in terms of key ingredients (water, conditioning agents, emulsifiers), the performance of these two couldn't be more different.
 |
| ...versus my DevaCurl reaction... |
All About Curls No-Lather Cleanser is the clear winner in my book — and it comes in at less than half the price of DevaCurl Original No-Poo (which is $24 for 12oz).
Daily Cream Conditioner
Cost
Protein Free?
No. Contains hydrolyzed soy protein.
Curly Girl Friendly?
Yes — see note above.
Active Ingredients
- Water
- Cetearyl Alcohol: Fatty alcohol and emollient conditioner known for giving products a creamy, thick texture and feel.
- Isoamyl Laurate: Texture-enhancing ingredient that gives products a velvety smooth softness.
- Behentrimonium Chloride: Quaternary ammonium compound and close cousin of cetrimonium chloride. Also penetrates the hair, conditions, and acts as an anti-static and anti-microbial agent.
- Glycerin: Vegetable-based humectant that attracts moisture from the air to the hair shaft.
- Glyceryl Stearate SE: Oil-based surfactant and emulsifying agent.
The Good
Ummm, basically everything! It's thick (but not too thick). Creamy. Velvety. Super moisturizing. To be quite honest, it's everything you'd ever want in a rinse-out conditioner. It contains ultra-nourishing ingredients like coconut, shea, sweet almond, marula, and honey — giving parched hair a much-needed moisture punch. It's especially clutch when you need that smooth, velvety, created by God himself feeling on your hair, but are pressed for time.
I don't typically get a lot of mileage out of rinse-out conditioners, because I'm a deep-condition-or-bust kinda gal. But my actual, factual favorite use for the Daily Cream Conditioner?
As a leave-in.
Yep, you can totally leave this in your hair — which is amazing because the All About Curls collection doesn't currently contain a dedicated leave-in. I recommend rinsing it completely then re-applying as needed. As a leave-in, it plays beautifully with the other styling products in the All About Curls collection — no flakes, no weird globs, no funny stuff. The Daily Cream Conditioner is A-1 for keeping hair hydrated well after wash day, helping to ensure that these curls POPPED for days on end without needing a refresher. 🙌🏽
The Bad
Nothing. Literally, nothing. I tried, but I can't be mad about a product that does exactly what the label says it will do.
The Bottom Line | DevaCurl Comparison
Two products in, and I'm really starting to feel some type of way. Performance-wise, the Daily Cream Conditioner outshines the DevaCurl One Condition Original. Don't get me wrong, One Condition Original has pretty good slip. But that's it. When it comes to moisture, frizz control, and actually conditioning, they ain't got it.
Ingredient-wise, the profiles for the Daily Cream Conditioner and DevaCurl One Condition Original are virtually identical. Same fatty alcohol. Both include behentrimonium chloride and glycerin. I mean, at this point, y'all should know what I'm about to do — tell you that you can get a better product with similar ingredients for less money. I mean, unless paying $24 for 3 fewer ounces of product is your thing. 🤷🏽♀️
Ingredient-wise, the profiles for the Daily Cream Conditioner and DevaCurl One Condition Original are virtually identical. Same fatty alcohol. Both include behentrimonium chloride and glycerin. I mean, at this point, y'all should know what I'm about to do — tell you that you can get a better product with similar ingredients for less money. I mean, unless paying $24 for 3 fewer ounces of product is your thing. 🤷🏽♀️
Divine Treatment
Cost
$11.99 - $13.19 for 8oz
Where to Buy
Sally Beauty (online and in store)
Protein Free?
No. Contains hydrolyzed soy protein.
Curly Girl Friendly
Yes — you know what to do! 👆🏽
Active Ingredients
- Water
- Cetearyl Alcohol: Fatty alcohol and emollient conditioner known for giving products a creamy, thick texture and feel.
- Glycerin: Vegetable-based humectant that attracts moisture from the air to the hair shaft.
- Behentrimonium Chloride: Quaternary ammonium compound and close cousin of cetrimonium chloride. Also penetrates the hair, conditions, and acts as an anti-static and anti-microbial agent.
- Phenoxyethanol: Preservative and fragrance ingredient.
- Coconut Oil: Oil high in saturated fats (which is why when cold, it is solid). One of the few known oils to penetrate the hair shaft and truly moisturize hair. Coconut oil helps to moisturize, seal, and prevent breakage.
- Hydrolyzed Soy Protein: Protein from the soy plant that has been broken down into smaller chains of amino acids by reaction with water. Hydrolyzed proteins are broken down with water for more effective adsorption onto the hair.
The Good
At first, I thought I wouldn't love the Divine Treatment. It's not as thick as the Daily Cream Conditioner, so I assumed it would be somehow less potent.
Buttttt... I was wrong.
The divine treatment has its name for a reason, and whew, chile — it lives up to it! Great slip, soaks easily into my strands, and leaves my hair feeling ah-MAY-zing upon rinsing. But the best part? How my curls looked after I rinsed.
Bay-beh, shook ain't the word.
My hair looked like I had just done a bentonite clay mask — super defined, shiny, and with SIGNIFICANTLY reduced frizz. I did a triple take in the mirror like, who's hair is this?! Certainly not mine. The Divine Treatment set the perfect foundation for the wash and go that would leave me speechless for days — and y'all, I'm grateful.
The Bad
I would prefer that the Divine Treatment be a little thicker, to be honest. But the way my curls came out looking, I can't complain AT ALL!
The Bottom Line | DevaCurl Comparison
During filming, this is exaaaaactly where my frustration set in for real for real. After rinsing the Divine Treatment and Heaven in Hair from each side of my head, I just about lost it. The Divine Treatment lived up to its name and left my hair feeling otherworldly, while Heaven in Hair had me all sorts of confused about how it ended up with that name.
No lie, Heaven in Hair was the deep conditioner from hell. It had great slip, but literally fell short in every other way. My hair felt horrid. It was dry. It was crispy. Wait, let me backtrack for a second — my looser curls felt okay. Not great, but passably average. Everything from the middle of my head forward felt like hot garbage.
Just do yourself a favor — take that same $28 and grab two Divine Treatments.
No lie, Heaven in Hair was the deep conditioner from hell. It had great slip, but literally fell short in every other way. My hair felt horrid. It was dry. It was crispy. Wait, let me backtrack for a second — my looser curls felt okay. Not great, but passably average. Everything from the middle of my head forward felt like hot garbage.
Just do yourself a favor — take that same $28 and grab two Divine Treatments.
Well y'all, that's it for part 1 of the review! I cannot WAIT to share part 2 with you guys — stay tuned for my styling results and final thoughts! This photo below is just the teaser...
Stay tuned!!!
This blog post was sponsored by Zotos Professional, but you guys already know the deal.
Stay tuned!!!
This blog post was sponsored by Zotos Professional, but you guys already know the deal.
