The Mane Objective

New Lid = New Formula? The 411 on WetLine Xtreme Gel

A few months ago, I went in to Target to re-up on WetLine Xtreme Gel. As I scanned the shelf, I realized that the blazing neon green lid on my beloved 35.28oz jar had been replaced with a much more subtle navy one. Like the green lid jar, this one claimed to have …

2019 ULTIMATE Black Friday | Small Business Saturday | Cyber Monday Natural Hair, Skincare & Home Sale Guide

Alright you guys, I've held you up long enough. Without further delay, I present the ULTIMATE Black Friday // Small Business Saturday // Cyber Monday Sale Guide! A lot of you guys have been waiting on this list — and thank you so much for being patient with me. …

DevaCurl Dupe? Review: Zotos Professional All About Curls (at Sally Beauty) Part 2

Alright now, let's get down to BUSINESS! In part two of my deep-dive into the Zotos Professional All About Curls collection (and how it compares to DevaCurl), we're going all in on styling products. Now, I love me some cleansers and conditioners, but…