Product Review: ApHogee Curlific Textured Hair Wash [Part 1]

Live on the blog! I'm breaking down the ApHogee Curlific line one-by-one. First up: Textured Hair Wash! Get the details and find out whether you should give it a try at! #naturalhair #transitioners #transitioning #naturalhairproducts #productreview #ApHogee #Curlific #blog

A few months ago, I meandered into Sally's with no other purpose than to satiate my product junkie desires (per usual). Admittedly, about 75 - 80% of what Sally's carries does not fascinate me. I am more inclined toward their natural hair care section, with the occasional pit stop near Ion, ApHogee, or some hair-related supplies. So when I stumbled upon ApHogee carrying a curly/textured hair cair line, I was a little thrown off. I hadn't expected ApHogee to throw their hat in the ring too, at least with so little fanfare. ApHogee has already been in my pockets, with their Keratin and Green Tea Restructurizer Spray being one of the few products that I have consistently purchased throughout my transition. And upon first examination of the Curlific line, I found that the ingredient list seemed decent for all the products -- but I didn't have any particular urge to drop $40 on a shampoo, conditioner, leave-in, and styler at the time. So I filed that in my memory under "maybe when there's a sale", and kept it moving.

Lucky for me, that sale came in the form of a 3-day exclusive for Sally Beauty Club Members. Sidebar: If you don't have one of these, get it. It costs like $5 for a YEAR, and if you buy 2 or 3 products, the amount you save on those products alone will have already paid for the membership itself. Plus, they'r always offering a free product, or coupons when you get a membership or renew. So yeah, do yourself the favor. It's totally worth it. Anway, back to the sale I plugged on Instagram: 3 days, buy one get one free on ALL hair care products. Like, the ENTIRE store. So I went nuts. In one day, I walked away with 2 Curlific Texture Tamer Conditioners and 2 Curlific Curl Definers. Then yesterday (on the last day of the sale), I went super nuts. 2 more Texture Tamers, 2 Leave-Ins (courtesy of one Instagram follower, @pingpangandpow), the Textured Hair Wash, and one more Curl Definer. Don't worry. Whatever I don't like is definitely going back...haha. Anyway, let's get on with this review of the Textured Hair Wash -- this is part 1! I'm breaking down the entire line bit-by-bit! Let's go!

Ingredient List:
Water (Aqua, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Panthenol, Aloe Barbadensis Leaf Juice, Hydrolyzed Quinoa, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Punica Granatum Extract, Lycium Chinense Fruit Extract, Mauritia Flexuosa Fruit Oil, Vaccinium Macrocarpon (Cranberry) Fruit Extract, Vaccinium Angustifolium (Blueberry) Fruit Extract, Morinda Citrifolia Fruit Extract, Mangifera Indica (Mango) Fruit Extract, Garcinia Mangostana Peel Extract, Euterpe Oleracea Fruit Extract, Hydrolyzed Wheat Protein/PVP Crosspolymer, PEG-4 Rapeseedamide, Acrylates Copolymer, Glycol Distearate, Laureth-4, Guar Hydroxypropyltrimonium Chloride, Amodimethicone, Behenamidopropyl Dimethylamine, Cocamidopropyl PG-Dimonium Chloride Phosphate, PPG-3 Benzyl Ether Myristate, Trideceth-12, Cetrimonium Chloride, Glycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, Keratin Amino Acids, C12-16 Pareth-9, PVP, Citric Acid, Sodium Chloride, Butylene Glycol, Sodium Hydroxide, PEG/PPG-18/18 Dimethicone, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum)Acid, Sodium Chloride, Butylene Glycol, Sodium Hydroxide, PEG/PPG-18/18 Dimethicone, Disodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Fragrance (Parfum)

Ingredient Analysis:
  • Sodium C14-16 Olefin Sulfonate: Less harsh version of SLS, used to cleanse the hair.
  • Cocamidopropyl Betaine: Coconut oil-derived detergent, anti-static, and hair conditioning agent
  • Panthenol: Form of vitamin B known to moisturize and soften hair. Is also able to penetrate the cortex of the hair shaft.
  • Aloe Barbadensis Leaf Juice: Aloe Vera Juice acts as a natural conditioning agent that restores the hair's sheen, luster, and shine. It not only makes the hair soft, but it also enhances strength and suppleness.
  • Hydrolyzed Quinoa: Protein of quinoa grain that is made smaller through an enzymatic process. Quinoa protein is similar in makeup to animal protein, because of the amino acid profile. These aminos penetrate and nourish hair, providing smoothness, softness, hydration, sheen, and form a protective barrier against environmental stresses around the hair.
Availability: So far, I've only seen Curlific at Sally Beauty -- although I'm sure they'll roll out into smaller chain beauty supply stores that generally carry ApHogee products.

Affordability: Curlific Textured Hair Wash comes in a 12oz bottle, which retails for about $10.49 ($9.49 if you are a Sally Beauty Club Member, and $8.49 if you are a member purchasing online). This falls in that very typical $8-$12 range that most natural hair products live in. Fairly affordable, but could always stand to be a few dollars cheaper.

Product Claim/Description: The ApHogee Curlific Textured Hair Wash cleanses delicate textures gently, with this sulphate and paraben free formula. Color safe and enriched with keratin and quinoa protein, Curlific Textured Hair Wash protects and helps detangle even the most unruly hair. Wavy, curly or coily, it helps your locks resist the urge to frizz or droop in even the most humid conditions.

Performance/Delivery: The Textured Hair Wash smells like all the other products in the line, a slight caucophony of perfuminess. It isn't overbearing, and only slightly lingers in the hair by itself. The fragrance is infinitely more present (although not bothersome) when paired with the other products in the line, but I'll talk more about that in my Product Line Isolation article (coming soon). It is very creamy and rich, and has tons of slip which makes it easy to get through the hair, keeping it detangled -- or even helping get that detangling process started. My hair and scalp were both clean, but that's kind of where things ended. As far as shampoo performances go, I compare everything to my holy-grail-must-have-I-pray-they-never-run-out-or-change-the-formula tgin Moisture Rich Sulfate Free Shampoo. The silky, soft, might not need to condition feeling my hair gets after using that shampoo is unlike any other. Unfortunately, Curlific Textured Hair Wash doesn't quite measure up. It has the silky slip and detangling ease, as well as comparable cleaning power (they both have Sodium C14-16 Olefin Sulfonate as the main cleanser), but that's where comparisons end. My hair felt just okay after washing. A little strong, thanks to the protein. Definitely some softness, but nothing that convinced me I didn't need to follow up with a conditioner. When I wash and condition my hair, I have to pay special attention to the bottom two inches of my hair -- they tend to be especially rough. Any shampoo or conditioner that can smooth that area over is a winner in my book. Textured Hair Wash did a decent enough job, but nothing that completely blew me away. All in all, I'd say it performs about average for a non-SLS natural hair shampoo. I wasn't underwhelmed, but I definitely wasn't blown out of the water, either.

Drawbacks: I wasn't wild about how my hair felt afterwards. It was okay, not stellar. The top ingredient list was amazing, so I had higher expectations. Unfortunately, they were not 100% met. This is a classic case of how much formulation matters more than just having particular ingredients.

Bonuses: One thing I've always appreciated about ApHogee is their scientific approach to hair care. It satisfies my inner nerd - their jargon around pH balancing, and their seemingly intimate knowledge of the structual weaknesses of kinky, curly, and coily hair. I love the fact that not just the hair wash, but all their products are pH balanced - which helps of course in the closing of the cuticle, smoothness, shine, and moisture retention. Overall, the biggest bonus for the Textured Hair Wash is definitely the amount of slip it provides.

Best Practices: I always recommend detangling hair (at least to some degree) before washing. It helps cut down matting, breakage, and the time spent in the shower/at the sink trying to work shampoo and conditioner through your hair. Make sure hair is thoroughly soaked before applying the Textured Hair Wash as well.

Bottom Line: The Textured Hair Wash is okay. Not a stellar product that I need more of, but not something that I couldn't stand to have around, either. It is a decent product with a really great ingredient list. I think it may need a few more tweaks to have the desired outcome on the hair in terms of softness/smoothness, but for a first try in natural hair territory, ApHogee did a pretty decent job. I can't see Textured Hair Wash replacing my tgin shampoo, but it is a completely viable backup in case I run out and need a shampoo.

Overall Product Rating: 3.5 stars. With a few changes, this can be a 4 or 5 star product easily!

If you're interested in trying Textured Hair Wash or any of the other Curlific products, Sally's is running a promotion thru January 31st: buy 2 products, get $3 off. Visit your local Sally Beauty to take advantage of this deal!


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