Review: Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque

Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque Review

Have you heard of Shea Moisture's newest Fruit Fusion Coconut Water Collection? It's perfect for hair in need of intense hydration without being weighed down. Keep reading to check out my review of the Weightless Hair Masque!

I know many of you guys have been waiting for this review, and I apologize. Between time constraints and a fiasco with my SD card (I lost ALL my photos and video), I've been coming up short in the content area. Anywho, let's get on with this review. I'm trying a new format here, since learning via Instagram that some of you guys think my posts are too long. Don't worry, I'm not offended. Lets get moving:

$12.99 (currently buy one, get one 50% off - expires 8/29/2015)

Where to Buy
The Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque with Imbe Oil & Aloe is available exclusively at Ulta stores and, along with the entire Fruit Fusion Coconut Water collection.

Active Ingredients
  • Water
  • Coconut Fruit Juice: Also known as coconut water. Contains a wealth of vitamins, minerals, amino acids, and has anti-aging properties. It is believed to be extremely hydrating and nourishing to the hair.
  • Aloe Vera Leaf Juice: Acts as a natural conditioning agent that restores the hair's sheen, luster, and shine. It not only makes the hair soft, but it also enhances strength and suppleness.
  • Cetearyl Alcohol: Considered "fatty alcohol" -- NOT to be confused with drying alcohols such as ethyl. Acts as a lubricant, thickener, and emollient. Also give conditioner its velvety feel without making hair greasy. Is additionally used to keep product ingredients from separating.
  • Shea Butter: Emollient fat from the nut of the East or West African shea nut tree, used to moisturize and soften hair.
  • Capric/Caprylic Triglycerides: Fractionated coconut oil that is lightweight, nutrient rich, and fast absorbing. All the benefits of coconut oil without the heaviness.
Protein Free?

Curly Girl Friendly?

Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque Review

The Good
To be honest, I think Shea Moisture's strong suit is deep conditioners. I pretty much like them all, and many of them contain the same active ingredients. I was happy to see an ingredient switch-up with this Fruit Fusion Coconut Water Masque. Especially with the second ingredient being coconut water. With that being said, this masque was honestly amazing. It smells like sunshine, rainbows, and blessings. It's probably going to become my favorite Shea Moisture deep conditioner, because it outperforms my previous faves on so many levels. First, it glides on with ease. It's not super stiff and has great slip, which makes it ideal for finger and comb detangling. Secondly, it works fast. I'm not one to deep condition for hours on end, and I'm at a place in my natural hair journey where 80% of my wash day happens while I'm in the shower. I need my products to work, and fast because California is in a drought. 5-10 minutes with the Fruit Fusion Coconut Water Masque is all I need, and the end result is the same as a 30-45 minute deep conditioning session. Lastly, the results are quite amazing. This masque not only delivers the buttery smoothness that I love, but it gives my hair shine and provides excellent hydration. You know that feeling your hair has when you can tell it soaked up a bunch of goodness? That's what's going on here.

Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque ReviewShea Moisture Fruit Fusion Coconut Water Weightless Hair Masque Review

Shea Moisture Fruit Fusion Coconut Water Weightless Hair Masque ReviewShea Moisture Fruit Fusion Coconut Water Weightless Hair Masque Review

The Bad
I can't say anything really bad about this product, to be honest. My jar is about 75% used, and I haven't run into any issues or discovered anything I disliked. My one overall complaint about Shea Moisture is that it seems like the prices keep creeping up. I remember when products were $9.99. Then $10.99, and $11.99. Now we're at $12.99. Thank God for sales and coupons, though. 

The Bottom Line
This masque is all-around awesome and perfect for fine, medium, and even thick hair. I highly recommend it for anyone who's been dealing with super dry hair, has medium/high porosity strands, or has color treated tresses.
Would I Buy it Again?
Absolutely. As a matter of fact, let me check my Ulta Platinum Rewards points....

And that's all for this review, folks! Let me know if you find this more condensed version helpful, or if you miss certain elements of the old review format. By the way, leave your comments at the very bottom, after "You Might Also Like". Thanks! XOXO

Read More Shea Moisture Reviews:
Shea Moisture Professional Curl Memory Leave-In Conditioner
Shea Moisture Manuka Honey & Mafura Oil Intense Hydration Hair Masque
Shea Moisture Jamaican Black Castor Oil Leave-In
Shea Moisture Jamaican Black Castor Oil Treatment Masque
Shea Moisture Zanzibar Marine Complex Conditioner
Shea Moisture Superfruit Complex System


  1. I don't like the condensed version, I can't "hear" your complete personality. Maybe people just don't like to read anymore, but I do!

  2. I also prefer your longer, in depth reviews too!

  3. I prefer your longer posts too! Also, thanks for doing a review of this new hair masque from Shea Moisture..I didn't know about this one. I'm a huge fan of their products and will definitely have to try this one!

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