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Review: true by made beautiful Intense Treatment Masque

11:32 AM

true by made beautiful Intense Treatment Masque Review

Have you heard of by made beautiful? I hadn't either, until I strolled into my local Sally's about a week and a half ago. I made it a point to peruse the natural hair section (which is ever growing), to see if there was anything new. Then it caught my eye: a clean blue label, and rich yellow product. I sized up the ingredients, took a whiff, checked the price point, and instantly decided I was in.

That day at Sally's, I picked up three by made beautiful products: the co-wash, leave-in, and masque. I'm still learning the other two (reviews will come soon), but I've used the masque 3 times now, which is enough for a fair review. So let's dive in:

Cost
$9.99 (tip: text DEALS to 72559 and get a coupon sent to your phone for 20% off your purchase)

Where to Buy
by made beautiful's true collection is available at select Sally Beauty locations, and at bymadebeautiful.com very soon.  You can also click here to see where by made beautiful is available near you.

true by made beautiful Intense Treatment Masque Review

Active Ingredients
  • Water
  • Cetyl Alcohol: Considered "fatty alcohol" -- NOT to be confused with drying alcohols such as ethyl. Acts as a lubricant, thickener, and emollient. Also give conditioner its velvety feel without making hair greasy. Is additionally used to keep product ingredients from separating.
  • Emulsifying Wax: A vegetable based emulsifying wax from naturally occurring fats and esters used to create a bond between water and oil for products which require their binding together. Makes a fluid cream, and lotion without the separation, and complements the finished products end texture.
  • Cetrimonium Chloride: Compound close in composition to Behentrimonium Chloride. In addition to having the same penetrating, conditioning, and anti-static properties, centrimonium chloride has been scientifically proven to strengthen the hair when activated by heat.
  • Fragrance (Parfum): Synthetic fragrance.
  • Mango Seed Oil: Rich in beta carotene, essential fatty acids and vitamins A and E. This ingredient also helps to treat dry skin and protect against future dryness.
Protein Free?
NO.

Curly Girl Friendly?
YES.

true by made beautiful Intense Treatment Masque Review

The Good
Virtually everything about the true by made beautiful Intense Treatment Masque is on point. I love the fragrance (the vibrant mango fragrance of the entire line gives me life), and the price point is incredibly fair for a 12oz jar of deep conditioner. You know that meme about girls with natural hair smelling like tropical paradise? That's pretty much what happens when you use the true by made beautiful products #nolie. The ingredients are pretty impressive, and I love that the Intense Treatment Masque is rich in oils like mango seed, coconut, and olive. The performance of this product is amazing, and I wish I had more pictures to share (sometimes, I just can't be bothered with cameras on wash day).

The Intense Treatment Masque is thick but not stiff, and super rich without being oily or too heavy. It glides on the hair easily with remarkable slip (considering that it is silicone-free), and soaks right into the hair. I love when I can see my deep conditioner penetrate the strands and not just sit on top. I love that it works quickly (5 - 10 minutes while I'm showering), and feels absolutely magical when I rinse it out. It leaves my hair super shiny, hydrated, soft, and buttery smooth. You know that buttery smooooveness that makes you stroke your strands and say, "YASSSSSS!"

true by made beautiful Intense Treatment Masque Review
You see that shine though? Yassssssss!
The Intense Treatment Masque pretty much hits ALL my markers for a great deep conditioner. 

The Bad
I go back and forth with myself on this one -- the issue of fragrance. I'm never really a fan of fragrance being so high up on the ingredient list, but I'm generally okay so long as it doesn't trigger my allergies or irritate my scalp psoriasis. Thankfully, neither has happened with the Intense Treatment Masque -- but I will caution those of you with sensitive sniffers to use at your own discretion.

The Bottom Line
I'm falling in love with true by made beautiful Intense Treatment Masque. It has all the makings of a staple DC for me. It's perfect for ladies following the CG Method who want to try something new, and great for hydrating and nourishing dry, damaged, and chemically treated hair. Because of the way it coats the hair, you can easily get several uses out of one jar, making it a great value.

Would I Buy it Again?
Without a doubt, yes. Let me text that Sally's number and get this coupon first.

true by made beautiful collection

Have you heard of or tried any of the by made beautiful products? Let me know in the comments below! BTW, the comment section has been updated! Find it after the row of You Might Also Like posts :)

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18 comments

  1. Is there a way to see the date for your posts? I only see the time

    ReplyDelete
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    1. I'm working on it... there's an HTML fix I need to implement. Hopefully it'll show soon. :)

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    2. I was thinking the same thing Marsha. Her content is always so good, I try to stay on top of it. Is this the newest regimen... etc. lol

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  2. I was trying to hold on to my coins until your review of the cowash, but Sally is having a sale and I got a 20% off coupon, soooo...yeah. Looking forward to your review nevertheless��.

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    1. I have tried most of the True by MadeBeautiful products and honeyyyyy let me tell youuu.....get it and get it fast !! It smells good, leaves my hair soft and please don't get me started on the definition! I have never seen my more defined. I bought the shampoo, co-wash, leave-in conditioner, curl refresher and hair butter --i have nothing bad to say about any of it. I am a hair product junky and trust me when I tell you I have tried so many products and this is hands down theee best...

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  3. Nice review! Do you happen to know the name of the CEO and/or Founder of True by MadeBeautiful? I'm trying a new thing of only supporting Black owned hair products. I've been scouring the Internet, and cannot find any info?

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    1. http://bymadebeautiful.com/about/

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    2. Thank you Sakinah! That info definitely wasn't there at the time of publication. Glad they're letting people know! 💜

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  4. I should have known who to check in with on this! I only discovered it a few days ago and bought the intensive conditioner. Lawdy mercy i concur. This has the makings of a staple. I love it so far.

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  5. I just bought the Hydrating Hair Butter and True Styling Creme last Friday (Sept. 18, 2015). I've used both and am so impressed with the lack of heavy greasy hair! I walked into Sally looking for Baby Buttermilk by another brand, and since the particular store I was in didn't carry it, I looked at a more affordable, and new product line. As much as I love Baby Buttermilk, the styling creme by True is less greasy, and does the same job I need it to! I will try the shampoos and conditioners after I run out of two other major product lines I own.

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  6. I purchased everything but the hair masque. Definition was good, but it dried my hair out.my hair was hard. I'll give it one more try. Maybe it was my technique or maybe I need to add an oil?? Was I too heavy handed? Should I use just the butter and not the creme? I don't know. Any suggestions,please? I have type 4a hair. Thanks.

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    1. I've only tried the masque and the leave-in. The leave-in wasn't the greatest for me because it left my hair frizzy, but the masque was heaven! I also decided to use it as a styler because it had similar ingredients to one of my staple curl definers & it's fantastic! I couldn't use their hydrating hair butter because it was so high in glycerin & my hair has a hate-love (only for wash & gos) relationship with that particular ingredient. Also, I'm 4a,b,c I hope that sort of helps.

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    2. I've only tried the masque and the leave-in. The leave-in wasn't the greatest for me because it left my hair frizzy, but the masque was heaven! I also decided to use it as a styler because it had similar ingredients to one of my staple curl definers & it's fantastic! I couldn't use their hydrating hair butter because it was so high in glycerin & my hair has a hate-love (only for wash & gos) relationship with that particular ingredient. Also, I'm 4a,b,c I hope that sort of helps.

      Delete
  7. I purchased everything but the hair masque. Definition was good, but it dried my hair out.my hair was hard. I'll give it one more try. Maybe it was my technique or maybe I need to add an oil?? Was I too heavy handed? Should I use just the butter and not the creme? I don't know. Any suggestions,please? I have type 4a hair. Thanks.

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  8. I noticed that you said it is NOT PROTEIN FREE. And I've read that protein for course hair will dry and make our hair hard due to the fact we already have a lot keratin protein. So in really debating between this product and Cantu Shea butter deep treatment

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  9. I noticed that you said it is NOT PROTEIN FREE. And I've read that protein for course hair will dry and make our hair hard due to the fact we already have a lot keratin protein. So in really debating between this product and Cantu Shea butter deep treatment

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  10. I'm about to try the true hydrating hair butter & leave in conditioner. I noticed the 3C, 4B/C on the side, how do I find out my texture? Please help!

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